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AEO People's Award

Dan Dixon

Dan Dixon

UK Sales Director, William Reed Business Media Ltd

Dan has been working in sales leadership roles in B2B and B2C media covering Digital, Events, Print and Exhibitions for the last 20 years, working in a multitude of market sectors and geographies for large organisations, RELX and Amazon. Currently, he is the Sales Director, for William Reed. William Reed, the trusted digital, high value data and events business serving the food and drinks sector for over 160 years. He has overall commercial responsibility for the Exhibitions portfolio across their large scale exhibitions. 

Dan is the Chair of the Sales Development Group (SDG) for the AEO and thoroughly is passionate about helping the AEO’s sales community discover new tools, new approaches and techniques to help increase sales effectiveness. He loves family time, along with socialising, entertaining, eating & drinking good food, he has three daughters who all independently and collectively challenge his sanity!  and lives with his wife in Surrey.


  • I think for us to actually champion the amazing people that work in this industry is to be hugely applauded and to be able to recognise the incredible talent that lives and breathes in our world is very important
    Lisa Tyson
    Deputy Managing Director, Aztec Event Services
  • It’s a great honour and an achievement to be nominated, shortlisted and even better to win one.
    Emma Barrett
    Managing Director, Broadway Events
  • I'm a CEO within the industry and it's my responsibility to support associations and talk to some of the new up and coming talent
    Mary Cole
    Owner & CEO, Skyline Whitespace
  • It feels absolutely amazing to be recognised for the work I’ve put in
    Melina Mavoungou
    Winner of Best Newcomer 2023


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