Described in the media as "the accidental architect of a live experience revolution", Dawn Farrow is a global leader in marketing and the experience economy. The marketing force behind the sales of over 36 million tickets, she is the founder of On Sale Live: The Experience Economy Expo (www.onsale.live), an annual event at The Business Design Centre for 2 days each May, connecting marketing and ticketing technology and industry services with senior marketing, sales, ticketing and comms leaders responsible for revenue across the £134 billion experience economy. 

She also founded GIEM Experience Marketing Masterclasses (www.TheGIEM.com), the only professionally accredited training programme for marketers who want to learn how to sell more tickets.

Dawn leads a free professional community of more than 450 senior marketing, ticketing and comms professionals working across the experience economy. Through training, networking and events, she helps the people who sell live experiences grow their careers, connect with peers and drive stronger commercial results.