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AEO People's Award

Felicia Asiedu

Felicia Asiedu

Marketing Director, Cvent

Felicia is the Marketing Director for Event Marketing and Management solutions at Cvent Europe. She has over 16 years’ sales and marketing experience in fast-moving technology organisations and is an experienced CIM qualified marketing professional. She has run events both personally and professionally throughout her career and is instrumental in delivering Cvent’s flagship annual European event Cvent CONNECT Europe among other events.

Felicia has a background in content and marketing management and is currently responsible for the strategic direction of the Cvent’s marketing team in Europe including expansion planning, brand management and strategy, digital experiences, campaign planning and execution, demand generation, lead management and event management. She regularly speaks on topics including marketing, events, technology, self-belief and DE&I at conferences, exhibitions, roundtables, awards and other business events.

She is one of the co-founders of M&IT Award winning organisation the Diverse Speaker Bureau, is one of the FastForward15 Diversity Ambassadors and sits on the Diversity and Inclusion Council within Cvent. Felicia is passionate about marketers pushing the boundaries of technology to enhance creativity, increase flexibility and reduce waste (of time, money, effort, and materials) whilst personalising experiences for customers, prospects and brand advocates through both digital and offline channels.


  • I think for us to actually champion the amazing people that work in this industry is to be hugely applauded and to be able to recognise the incredible talent that lives and breathes in our world is very important
    Lisa Tyson
    Deputy Managing Director, Aztec Event Services
  • It’s a great honour and an achievement to be nominated, shortlisted and even better to win one.
    Emma Barrett
    Managing Director, Broadway Events
  • I'm a CEO within the industry and it's my responsibility to support associations and talk to some of the new up and coming talent
    Mary Cole
    Owner & CEO, Skyline Whitespace
  • It feels absolutely amazing to be recognised for the work I’ve put in
    Melina Mavoungou
    Winner of Best Newcomer 2023


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