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AEO People's Award

Josh Roberts

Josh Roberts

Managing Director, Mind Body Spirit Festival

Josh has had the events 'bug' ever since launching his first Festival as a teenager, which was sponsored by Virgin Trains and Coca Cola. Since then, he has worked at numerous major Festivals across the UK, and within a venue at a touring house theatre.

After completing an Events Management Degree, Josh became Event Manager at Mind Body Spirit Festival, one of the UK’s longest running consumer exhibitions (est. 1977). He was quickly promoted to Event Director, and again to Managing Director in 2017.  In 2022, Josh became the owner of the business. During his time, he has overseen the successful launch of Mind Body Spirit Festival at the NEC, the return of the flagship London Festival to Olympia London, and has introduced major sustainability and inclusivity commitments. MBSF has also seen a huge growth as an independent promoter, now organising numerous concerts, conferences and book tours as part of its overall growth strategy.  

Josh is always looking for ways to bridge the gap, asking those difficult questions to make events more successful, accessible and inspiring for all.


  • I think for us to actually champion the amazing people that work in this industry is to be hugely applauded and to be able to recognise the incredible talent that lives and breathes in our world is very important
    Lisa Tyson
    Deputy Managing Director, Aztec Event Services
  • It’s a great honour and an achievement to be nominated, shortlisted and even better to win one.
    Emma Barrett
    Managing Director, Broadway Events
  • I'm a CEO within the industry and it's my responsibility to support associations and talk to some of the new up and coming talent
    Mary Cole
    Owner & CEO, Skyline Whitespace
  • It feels absolutely amazing to be recognised for the work I’ve put in
    Melina Mavoungou
    Winner of Best Newcomer 2023


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