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Rochelle Jayawardena
Group Marketing Director – UK & Europe,
Northstar Travel Media
Rochelle is Group Marketing Director for Northstar Travel Media, the leading B2B company which serves the global travel and meetings industry. She heads up the audience and marketing teams and is responsible for data, buyer acquisition, attendee experience, brand and ultimately supporting stronger commercial results for the continued growth of the company. Brands include The Meetings Show, BTN Europe, M&IT Awards, Association Meetings International (AMI), TravelTech Show, and the recently launched The Meetings Show Asia Pacific.
She has worked in events and publications for over 20 years including the UK’s largest trade show Spring Fair, Marketing Week Live, The Engineer, Money Marketing, Glee, AidEx, Employee Benefits and The Lawyer.
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