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AEO People's Award

Rochelle Jayawardena

Rochelle Jayawardena

Group Marketing Director – UK & Europe, Northstar Travel Media

Rochelle is Group Marketing Director for Northstar Travel Media, the leading B2B company which serves the global travel and meetings industry. She heads up the audience and marketing teams and is responsible for data, buyer acquisition, attendee experience, brand and ultimately supporting stronger commercial results for the continued growth of the company. Brands include The Meetings Show, BTN Europe, M&IT Awards, Association Meetings International (AMI), TravelTech Show, and the recently launched The Meetings Show Asia Pacific.

She has worked in events and publications for over 20 years including the UK’s largest trade show Spring Fair, Marketing Week Live, The Engineer, Money Marketing, Glee, AidEx, Employee Benefits and The Lawyer.


  • I think for us to actually champion the amazing people that work in this industry is to be hugely applauded and to be able to recognise the incredible talent that lives and breathes in our world is very important
    Lisa Tyson
    Deputy Managing Director, Aztec Event Services
  • It’s a great honour and an achievement to be nominated, shortlisted and even better to win one.
    Emma Barrett
    Managing Director, Broadway Events
  • I'm a CEO within the industry and it's my responsibility to support associations and talk to some of the new up and coming talent
    Mary Cole
    Owner & CEO, Skyline Whitespace
  • It feels absolutely amazing to be recognised for the work I’ve put in
    Melina Mavoungou
    Winner of Best Newcomer 2023


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